About Me


What led me to becoming a UX UI designer, I have dyslexia and with this condition you must learn to problem solve from an early age and overcome life’s issues. I found that I had the ability to think outside of the box and come up with creative solutions and see the bigger picture.

After years of working in the financial services within compliance and IT, through various roles I had started to become frequently frustrated with the way systems did not cohesively work together and these experiences in one way and another have shaped and moulded my problem solving skills which in turn led me onto the pathway of UX and UI.

I gained an understanding and empathy for the user and the difficulties of having to navigate a poorly designed system which would cause confusion and stress to the user.

I began to take part in online UX courses taught by Joe Natol and David Travis and also attending various UX and UI conferences to educate myself in the best UX practices.  After completion of the various courses I decided to make a career change and focus fully on my UX and UI career.

gary work

Coding (HTML and CSS)
Information Architecture
Persona Creation
Project Management
Site Mapping
Stakeholder Management
Usability Testing
User Research

Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD


“ To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.” – Paul Rand


What makes a good UX design, in my opinion a good designer will consider several factors. The first factor is gaining an understanding of the product and the environment that it operates in. So to attain the answers we must ask multiple questions;

What is the reason for the product?

  • Where is it displayed application or website?
  • who are we doing this for?
  • Why do they need it?

By answering the questions, the designer is in fact defining the user needs and business objectives. As designers we must empathise with the users. In the context of design to care about the end-users and the product, we must take the time to learn about our users and what they really need. 

Whitney Quesenbery defines empathy as,

…the ability to understand and identify with another person’s context, emotions, goals, and motivations”.

Another factor to be considered within UX design, is to extensively conduct user research. By employing different research methods, this enables the design team to work with visible results, helping the team to see things from the users perspective.

Additionally, the ultimate key objectives from UX design is to bring value to the company and the user. The reality is that we design for the consumer, the user, they must perceive value for them on the webpage or application.

From the start the user must believe that they may need the product and it may help them. 

To entice the user, we as designers must build and design an environment that accommodates the users needs. By creating the ultimate user experience coupled with an easy to use simplistic navigation system, we will in turn create value for the company and also value for the user and the potential of repeat business.

The most important factor to me, within the UX design industry is to evolve as a designer. To always be learning, always questioning whether new features are really needed, always absorbing new information and new techniques. A good designer should always have the passion and drive to become better, always be inspired.

I aspire to be a great designer, but like every great designer we first must learn principles from greater designers.

Jesse James Garrett

“Problems with visual design can turn users off so quickly that they never discover all the smart choices you made with navigation or interaction design”

Jesse James Garrett